Why Loyalty Program & Why Growave?
Discover strategies for designing an effective loyalty program that drives customer engagement and increases repeat purchases.
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Why should you build a Loyalty Program?
What is the reason for having a Loyalty Program may be a question that arises in one's mind. The answer is that the Loyalty Program and spending are interconnected. If you desire to save money on your future purchases, it's advisable to become a member of a Loyalty & Rewards Program. The fundamental objective of rewarding your customers is to ensure that they choose your store over your competitors every time they wish to purchase.
Furthermore, we shop out of necessity or the feeling of it, which motivates us to spend money. This is where Loyalty Program becomes relevant. It generates the need among customers to make them choose your store over others.
Yes! Create the need among your buyers
Have you ever questioned why Shopping Malls and Online Businesses are successful? Is it because of the need? Are these needs huge enough to create profit, a profit that big? The answer is not always a yes. But, otherwise yes, it's out of necessity, a man-made one and that's where promotional campaigns and the Rewards program come into play. That's why we need a Loyalty&Rewards program.
There are various products that offer Loyalty&Rewards Programs, so why should one choose Growave? Let's hear it from our customers.
Our clients can attest that Growave is an all-in-one app that provides numerous benefits, including Loyalty & Rewards, Reviews, Wishlist, and Instagram. By using our app, our users have witnessed an increase in the orders number before and after installation. We randomly selected several stores, some of which have been using our app for years, while others have only recently joined. Below you will see a report of how the store's order value changes after the App's install:
Here's another report of how cumulatively these store's order count changed:
What do these stores have in common?
We have analyzed the stores and discovered that they all had a well-organized Rewards program, with rules in place to earn and redeem points for rewards.
However, we wanted to understand what these stores were doing to double or triple their sales. Upon speaking with them and analyzing their Loyalty & Rewards programs and here is what we've observed.
They are promoting their Loyalty & Rewards Program! They are branding what they have to offer.
We realized that while we focus on creating rules for users to earn points, it is equally important to ensure that users are aware of these programs.
Our app allows integration with various page builders like LayoutHub, Page Fly, Gem Pages, and others. These stores used one of the apps that met their needs and created dedicated pages that were visually appealing and descriptive with vibrant and brand-relevant graphics.
Explained to their customers how the Loyalty Programs work on their FAQ pages.
At times customers may have questions about how the Loyalty & Rewards program works. To make it easier for your customers, our Reward widget has a dedicated FAQ section that can be customized to include brand and Loyalty & Rewards specific questions and answers. The FAQ page helps anticipate and answer any questions customers may have. You can check the following guide for more details 😊.
Communicate with their clients about the Points and Promos and ‘Wishlist on Sale’ through email campaigns, Push-Notifications, and even SMS campaigns.
Growave employs various communication channels to inform its clients about the Promos, Points, and ‘Wishlist on Sale’. This includes email campaigns, push notifications, and SMS campaigns. To strike a balance between the frequency and content of these messages, it's essential to make the best use of these options.
For instance, if you have just launched your shop, sending push notifications 3-4 times a day can work wonders, depending on the kind of product you are selling (apparel, skin care products, cosmetics, groceries, etc.). Similarly, sending 5-6 SMS messages per month can suffice, but you may test by increasing it to 10. Not more than that as your customers may opt out and we don't want that!
Besides, social media platforms like Instagram and Facebook are excellent tools to market your Reward Program. Here's a screenshot for your reference:
Run Promotional Email campaigns and SMS
Email marketing platforms like Klaviyo can be useful for promotional email campaigns. By using email automation and creating user-specific segments, you can design certain emails for a particular user segment.
Promote the Punch Card rule & Spend X to get Y
One way to keep your users engaged is to continually surprise them with limited-time promotions or discount offers. This can be achieved by regularly reviewing and updating your promotional rules, then using marketing tools like Klaviyo to promote them to your audience.
For example, you could create a special ‘Punch Card’ or ‘Spend X to get Y’ promotion that is only available for a limited 10-day period. You can then send out SMS or email campaigns to inform your users about the promotion before it ends. It's important to note that these types of promotions should be used during off-seasons or slow sales periods.
Using these tactics, you can create a sense of urgency among your users and encourage them to place orders while the promotion is still available.
To gain insights and ideas for your store, be sure to regularly check out our blog and case studies from our clients. At Growave, we prioritize our users and strive to evolve with every feedback and suggestion.
Growave is a ‘for people, by the people, and to the people' app.
This mindset has helped us to continuously improve and adapt our app to meet the needs of our users. We don't make changes based solely on our whims; instead, we frequently engage with our users to understand what features are working for them and what they expect from us.
We're passionate about what we do for you, and we value the impact that your input can make. Our ultimate goal is to help your business grow with our app, and we look forward to continuing to evolve and improve with you.
Join us on our journey of growth with Growave!