Liquid Variables for Email Templates
This article has a list of the variables you may use in your email templates to customize them as you wish.
Written by Polina Tsigelskaia
Updated at March 31st, 2023
| Key | Value | Example | Notification |
| {{customer_name}} | Customer’s name | Hi {{customer_name}} - Hi John Snow |
General |
| Rewards | |||
| {{current_balance}} | Show current balance of the customer | Your balance is {{current_balance}} - Your balance is 100 points |
balance_changed earned_points points_expiration |
| {{reason_of_change}} | Note assigned by an Admin when assigning a new balance to the customer | balance_changed | |
| {{points_name}} | Name of the points |
You got {{points_name}} - You got ExoCoins |
earned_points points_expiration |
| {{reward}} | Show the type of the received reward |
You get {{reward}} - You get reward/points (depends on the type of rewards used in action) |
earned_points birthday_reward |
| {{completed_action}} | Name of the completed action |
Thank you for {{completed_action}} - Thank you for Place order | earned_points |
| {{available_reward_title}} | Title of the redeemed\received reward | You have received {{available_reward_title}} - You have received 5% off discount |
redeem_reward friend_received_referral referral_completed |
| {{reward_code}} | Discount code of the redeemed reward | {{reward_code}} - 7HBAFKA3 |
redeem_reward birthday_reward friend_received_referral customer_spend_points |
| {{expiration_date}} | Expiration date of the points | Your points will expire on {{expiration_date}} - Your points will expire on 24 Jun, 2022 |
points_expiration |
| {{reward_points}} | Show how many points was rewarded to the customer |
You got {{reward_points}} points as a gift for your birthday! - You got 1200 points as a gift for your birthday! | birthday_reward |
| {{tier_name}} | Customer’s active tier name | You've accomplish the goal and get {{tier_name}} - You've accomplish the goal and get Gold | reached_tier |
| {{reward_expiration_date}} | Expiration date of points | Dec 7, 2022 |
redeem_reward birthday_reward friend_received_referral |
| Reviews | |||
| {{order_number}} | Number of the order | {{order_number}} - #12345 | review_request |
| {{product_title}} | Title of the product that customer bought | {{product_title}} - Blue Dress | review_request |
| {{temporary_pass}} | Temporary password generated for the customer |
signed_up_by_social_account |
|
{{reviewed_item}} |
Title of the product or shop name with a generated link for which a review was left | Have you recently wrote the review on {{reviewed_item}} - Have you recently wrote the review on Apple iPhone 13 | verify_reviewer review_was_changed |
| {{resource_link}} | verify_reviewer | ||
| {{resource_title}} | verify_reviewer | ||
| {{shop_name}} | Name of the shop | question_was_answered review_was_replied review_was_changed shop_verification review_left |
|
| customer_question | Customer’s question | question_was_answered | |
| question_answer | Answer to the question by an admin | question_was_answered | |
|
review_reply |
Reply to the review that was left by an admin |
review_was_replied |
|
IMPORTANT NOTE: All variables are bound to their own email templates. The variable won't work in case you take it from one template and use it in another. Exception: global variables.
If you have questions, please feel free to reach out to us at email support@growave.io.