In the Points program, you may reward users on their birthdays. It can be a great incentive to drive customer engagement in the store and give sweet gifts to users on their birthdays.
Feel free to review the Birthday Gift earning rule and configure it to match your specific preferences:
How can your customers enter their birthday information?
Users have two options to provide their birthday information:
1. Through the Rewards tab/Rewards page, Birthday rule in the Earn points section:
1.1 You may disable editing birthday further from the rule settings:
2. Or, they can specify their birthdays on the Edit profile page:
NOTE: The Birthday reward is issued to customers on an annual basis. Therefore, if a customer's birthday has already occurred before they entered their date of birth, they will receive a reward only on the following year's birthday. However, if today happens to be a customer's birthday and they input the date today, they will receive the reward right away.
How to find your customers' birthday information?
First of all, you may find the users with birthdays specified in the Customer section of the dashboard.
Navigate to the Customers category → Select the customer and observe the field on the right side.
You have the option to include or modify the customer's date of birth.
Hope this guide was helpful.
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