Google helps to find your site or page by showing a small part of that content called the 'snippet'. Rich snippets apply Google's algorithms to highlight structured data embedded in web pages. In other words, Rich Snippets are usual search results with additional data displayed. Review is one of the types.
Below you may see how the search result will be displayed with a rich snippet that shows a review rating:
Having a star rating appear next to your online store in Google search results can be extremely beneficial. Star reviews are eye-catching, helping your store stand out from competitors on the Search Engine Results Page. They provide an important element of social proof for your potential customers, invoking a sense of confidence in the products you sell based on what other customers have said.
Furthermore, star ratings have been found to boost click-through rates, increase organic traffic to your website, and as a result, get more sales.
Growave's Rich Snippets code for product pages should automatically be embedded in your store when Growave is installed and integrated into your store! :)
Usually, it may take Google from a couple of days to a few weeks to crawl your reviews, but once all your reviews are crawled, you can see the results on Google.
How to check rich snippets?
If you want to make sure your product stands out in search engine results with rich snippets, follow these easy steps using Google's structured data testing tool which provides a preview of results in Google Search. There are two tools to check your rich snippets: the Advanced Results Checker and Schema.org Markup Validator.
1. Advanced Results Checker
Go to Advanced Results Checker tool and enter your product link. There you can check if your page supports rich results, make sure the widget is integrated correctly, and verify if the widget displays in search engine results.
NOTE: This tool might take some time to process, just make sure your product link has at least one review in Growave app (widjet integration isn't necessary, just ensure the app's review feature is enabled)
2. Schema.org Markup Validator
Go to Schema.org Markup Validator and insert your product link. There you can validate your product schema and confirm the same details as the Advanced Results Checker. The validation process aligns with the checks performed by the Advanced Results Checker.
NOTE: Ensure your product link has at least one review in Growave app.
Once the Advanced Results Checker loading is complete, preview how your product will appear in search engine results.
If this inspires any questions or you need any assistance, don't hesitate to contact us!🥰