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Polly T.
Written by Polly T.

Best practices on using the Referral program

Let's learn how to get the most out of Referral Program

Referral Program - is a program that allows you to turn your customers into loyal advocates and let them represent your shop to new potential buyers.

Each of your existing customers already has their own links, which can be shared through social media using social icons or just pasted wherever is needed. The link is generated automatically by Growave and will be shown on the separate Referral page or in the Rewards tab.

Also, on the Referral page, the users may check the status of the referred friends.

Rewarding members

To set rewards for the Referral program, please, go here (Dashboard > Loyalty and Rewards > Referral program):

Sender Option

The sender will get the reward by email after a receiver will make a purchase on your shop. The reward will be issued according to the order's status, it can be managed at general rewards settings:

NOTION: Please kindly be informed that Sender's reward will be subtracted if you set up the "Subtract rewards according to the following order status(es)" field as well:

You can reward the sender with points. Basically, the amount of points depends on your discounts' prices, so you can set it up based on your own rewarding policy. You are able to choose Fixed points which means that you will just give points to Sender:

Or you may choose the Increments option which means that the customer should spend money in order to get the points:

Or you can reward the sender with discounts like a fixed amount discount, a percentage discount, or free shipping. As for the fixed amount discount and free shipping, you can rely on the price of the products that you offer and on the shipping rates. When it comes to the percentage discount, our clients usually reward their customers with a 5-15% off discount.

By the way, you can set up more options for each type of discount if you find it necessary. For example, for Free shipping discount, you may apply them to the Entire order or to the Selected collections:

You may assign a Gift card reward for the sender option as well:

Also, you may choose the "No reward" option for the sender of the referral link.

Receiver Option

When following the referral link, the receiver will see the pop-up where they should enter their email addresses, then they will get the email with the code:

Or the discount also can be found in the Rewards tab in the "Get Rewards" section:

If the 'Apply' option is selected for the Rewards program, then once a receiver receives an email with the discount code, it will be applied automatically after the registration. You may see an example in the screenshot below:

NOTE: the goal of this program is to bring new customers to your store. That's why the receiver must be a completely new customer that has never placed any orders in your shop previously.

You can reward the receiver with discounts like a fixed amount discount, a percentage discount, or free shipping. As for the percentage discount, it would be good to Reward receivers of the referral link with a 10-20% discount so they'll be highly motivated to make purchases and get familiar with your products. But again, you can set it up according to your own rewarding policy.

Or with Gift card rewards:

Also, you may choose the "No reward" option for the receiver of the referral link. However, based on the experience of our customers we suggest you reward receivers in order to motivate them for making purchases in your shop.

In addition to it, same as with the discounts for Senders, you can choose if you want to apply the discount to all orders, and selected collections (the example below goes for Fixed amount and Percentage discounts):

In this article, you may learn more about our Referral Program in general.

Hope it was helpful!

If this inspires any questions - feel free to reach out to us at or send a message via live chat. 😊