Search through more than a hundred articles on every aspect of Growave

Polly T.
Written by Polly T.

Rewards notifications and how they function

Learn more about specific details of rewards email templates

Setting up Rewards notifications can help you in a number of ways. As you are heading to build your Rewards and Loyalty program, email notifications play a significant role in keeping your customers up to date about their point balance, available rewards, earned discounts, and even VIP tier status.

NOTE: our Rewards system notifications have the "marketing" status, and your customers need to be subscribed to your Newsletter to be able to receive these emails.

You may find these email templates in the Notification center section of the Rewards app:


Points program sends notifications about earned points, redeemed discounts, rewards for past actions, points expiration, point balance change, and a birthday reward.

Let's list essential Points program notifications with their specific details:

  1. Earned points - This can be turned on from the Earning points rule and is sent when the user completes some actions on the store. This email notifies you about the earned points and available discounts.
  2. Available rewards - This email is sent in case the users redeem available points for the Spending points rules.
  3. Point expiration - This template notifies users about the upcoming points expiration.
  4. Birthday gift - notify users about the reward for birthdays as points or discounts.

Referral program

Referral program sends notifications about the received rewards for taking part in the program. Here is the list of emails sent by the program:

  1. Referral redeemed - Emails are sent to customers when their friends purchase with a shared link.
  2. Referral Delivered - Emails are sent to the invited customers when your members claim their reward. You can edit the text of this email in the Language editor.

VIP Tiers

VIP Tiers program sends notifications about reaching a VIP Tier and earning rewards for it.

Tier Unlock- Emails are sent to customers who have reached a certain tier.

NOTE: Growave also has Systematic Emails which are sent by default. Please find more details in the following article.

Please don't hesitate to reach out if you have any questions, we are always here to help you.

Gift card

As for the Gift card, after it's redeemed, an email will be sent automatically from Shopify. Below you may see what the email looks like:

It can be used by clicking on "View gift card" and copying the code or continuing the shopping:

That's it! If you have any questions, please feel free to reach out to us at 😉.