Points program increases engagement with your customers by rewarding them with points for actions.
In this guide, we will learn about specific traits of each action and how they can be grouped into different categories.
If you want to learn how to create Earning points rules in general, visit this guide.
So what kind of earning rules does Growave have?
Transactional earning points rules
Innate actions to reward
Actions related to other Growave apps
Social networks related actions
Transactional earning points rules
Transactional actions mean that they are related to orders in the store and aim to increase them by offering different types of incentives to the buyers. The users may purchase and get points for every unit of currency spent, they may buy some product or products from specific collections and spend some amount on the store to get a reward.
These include such actions:
Spend X to get Y,
Buy a certain product or collection and get X points or reward.
Encourage members to buy more by giving them points per their spending. Please be mindful that the reward type for this action can only be set up as points. Specify the number of points to give for some amount of spending. For example, you may reward 10 points for every $1 spent, etc. You may also specify the minimum purchase amount which means customers will have to reach the minimum purchase amount to receive points for their order. In case the order value is less than a specified amount, the 'Place order' rule won't be considered a completed one.
If a customer buys several products with the excluded product, then we will deduct its cost. The buyer will receive points only for those products that participate in the reward program.
Reward members who placed a certain amount of orders in your store. In “number of orders” select the quantity of placed orders and choose the order’s minimum price:
For Punch cards, it’s possible to set only Points as a rewarding type. Choose how many points you want to give to your members in the Points amount field and customize the delay of issuing points if needed.
If the minimum order amount (without excluded products) is suitable for the conditions, then the excluded product will not be considered when checking the total cost of the order. And the points will be given.
The cost of excluded products will be deducted from the order. There is 1 BUT, the tax and delivery of excluded products will be included in the order price, as they relate to the order as a whole.
Spend X to get Y
Set a spending goal and cheer members when they achieve it. Choose what spent amount you want to reward:
NOTE: The goal spent amount is accumulative, meaning that once a customer reaches the goal of spent amount (i.e. purchases items for $100 or more), the reward will be given (i.e. 20 points).
But if you want to give customers 1 point for every $1 spent, please set up the Place Order rule.
If an admin puts the excluded product into this earning rule, the points will be given anyway.
Note: Customers will get one reward for purchasing any of the products from a specified collection. The goal is to encourage customers to purchase a certain product or any product from a certain collection. So once the goal is reached, the customer will receive a reward (one reward).
Innate actions to reward
Innate actions are the ones that the users can complete in any Shopify store such as signing up, subscribing to the newsletter, and birthday if specified. We will list those actions below so you can follow the admin panel and start setting up:
Create an account,
Reward on Birthday,
Subscribe to the newsletter.
Create an account
This rule rewards account creation and when the users have already created one before installing Growave, you may reward them for past actions. The setup is the same as the rest of the rules and you may easily follow this guide.
NOTE: To receive a reward for creating an account, users need to verify their email address from the Rewards tab or a page.
Here is how the notification looks:
Reward on birthday
Give your members a special gift for their birthday. You may set up the rule as the "Create an account" rule. In this guide, you may explore how to get users' birthdays.
If your members change their dates of birth, they will earn birthday points or discounts for the updated date only next year. It will help you to avoid fraud by customers. Also, the customers can add their birth date from their profiles or by clicking on the rule on the Rewards tab. You may find customers with specified birthdates in the 'Customers' section.
There's also an option to multiply points for placing an order on a birthday, i.e. if the regular users get 1 point for every $1 spent, on their birthday, the customer will get 2 points for every $1 spent (or more, depending on the multiplier you set up).
Subscribe to the newsletter
The users can be rewarded for subscribing to the news on the store. This way they can receive notifications from your shop. They can be asked to subscribe upon creating an account from the Register page or mark the subscription later from the Edit profile page where they can add other personal information.
Action completed in Growave
Post a product review
This action allows you to reward a customer for leaving a review for products or the shop. You may choose to reward with additional points if you set up points as the reward type. Also, select how many times an action can be rewarded, and put the delay for reward:
Social networks-related actions
These actions are aimed at increasing your social following and encouraging users to share your shop with their friends on their social networks or via emails. Those actions include:
Share to Twitter,
Follow on Twitter,
Follow on Instagram,
Share on Twitter
In this rule, you may customize the message to share and the users may share your shop to their Twitter from the Rewards tab:
Follow on Twitter
Connect your Twitter account to the app so that users can follow it and receive rewards.
Follow on Instagram
Simply add your Instagram account so that the users can follow it and get rewards.
Customize the message of the rule and choose sharing options to reward.
Add a link to any desired page to the rule so that the users can share it on their Facebook account.
Connect your Facebook page to our app to promote it to your audience by letting them earn rewards.
If you feel like adding more actions to reward you may create Custom actions that are available on the Premium plan.
Hope it was helpful. Please feel free to contact us at firstname.lastname@example.org if you have any questions 😊.